Our Roots
Born on a 120 acre farm in small town Alabama, raised on timeless values: enduring faith, humility, and the quiet strength of a true gentleman. Those values are the foundations of Southern Gent. From an early age, the principles of being a gentleman were instilled in me; to shake hands firmly, speak with respect, and treat others with kindness. That foundation shaped the way I see the world and ultimately, the way I build this brand
Refined by Resilience
I've walked this path before. I built a brand that didn't make it, but those lessons were carried forward. That failure didn't break me; it built me. Southern Gent was created from experience, refined by resilience, and grounded in something bigger than just business. Those experiences taught me not just how to build something better, but why it matters to stay true to your roots.
Our Foundation
At the heart of this brand is faith. Psalm 37:23-24 reminds us that even when we fall, we are never forsaken: "The Lord makes firm the steps of the one who delights in Him; though he may stumble, he will not fall, for the Lord upholds him with His hand." Every step of this journey has been guided by that truth.
Where Character Meets Craft
Southern Gent is not merely about what you wear or just some other "southern apparel brand," it's a reflection of how you carry yourself and the principles you stand behind. We craft apparel that embodies character, with every piece and every stitch thoughtfully designed to honor the timeless values we uphold. Our goal is for you to feel confident, grounded and proud as you wear Southern Gent.
We represent style with substance, tradition with purpose, and authentic character, all built on a foundation of unwavering values.